Content Marketing: Earn Attention Before Asking for It — Earn It

What do Nardwaur, Shopify, Red Hat, and Slack have in common? They're all featured in Earn It by Steve Pratt. Steve is the previous co-founder of Pacific Content, and he wrote this book as an homage to his career in podcasting and marketing. I read some excerpts from Chapter 3, Opposite Strategy, and the differences and overlaps between The Job (business) and the Gift (creative).

Check out our last episode, featuring the book Energize: https://www.honeyandhustle.co/i-read-a-chapter-of-energize-by-simon-alexander-ong-for-you/

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